Regulated gaming in Sweden continues its initial expansion as of Jan. 1. The latest entry to the market is Pragmatic Play. This is one of the leading content providers in the iGaming industry on a global scale. This innovative gaming company has been expanding at a rapid pace over the past several years. Its recent expansion into the Swedish market can be scene as a natural offshoot of its overall expansion plans.
So, Sweden Adds Pragmatic Play to the 2019 iGaming Lineup?
Indeed, while the plan has been in place for several months, New Year’s Day 2019 made it official. Going through the regulatory process did take some time in this latest expansion. However, it was worth the effort given Sweden’s importance to the entire European gaming market.
Expansive IGaming Portfolio
The company’s expansive iGaming portfolio is now live throughout the Swedish market. Most importantly, people see them as a true pioneer in the online gaming industry. Also, Pragmatic Play has a solid expansion plan in place. Furthermore, the company is focusing its efforts on providing licensed operators with an expanded game portfolio. This also meets any requirements in this regulated market. All the content has been certified under Swedish regulations. Also, the company’s games are now available for some of the top operators such as PokerStars and Svenska Spel.
Swedish IGaming Market
This expansion into the regulated Swedish iGaming market follows recent expansion into other global markets. More specifically, Pragmatic Play was granted a license for Gibraltar in November of last year. The license by the Government of Gibraltar covered the company as a business-to-business supplier to gaming operators in that specific jurisdiction.
Quoted in this report was Melissa Summerfield as the Chief Commercial Officer at Pragmatic Play. She relayed the following, “Expanding in regulated jurisdictions is central to our strategic ambitions, and entering Sweden is a big piece of the puzzle for Pragmatic Play as we continue to move forward.
Pragmatic Play’s Melissa Summerfield
Ms. Summerfield was also quoted as saying, “We have cemented our standing as a provider that pushes the boundaries with an award-winning portfolio of content, and we look forward to bringing our games to Swedish operators including Svenska Spel.”
Yes, past results in other regulated markets has been exceptional to say the least. This has led to an extended run of impressive growth in these regulated markets. Also, it has also established Pragmatic Play as one of the biggest entities in the iGaming industry. Moreover, two prominent operators have been PokerStars and ComeOn. Moreover, the business relationship includes signed commercial agreements. Furthermore, these are designed to enhance a mobile-focused approach to an ever-expanding multi-product portfolio.
Leading The Global Gaming Industry
Indeed, as a leading content provider to the global iGaming industry, Pragmatic Play continues to expand with innovative and exciting ways to grow market share. By its own admission, the company has a passion for creating games that provide premium entertainment for players. In its own words, Pragmatic Play has always strived to “create the most engaging and evocative experience for all customers across a range of products.” This includes: