This year’s Grand National proved to be the perfect marketing opportunity for Playtech Live Casino. Adding to the excitement of this event was exclusive crossover events staged by the gaming technology industry giant.
Highlighted on the company website www.playtech.com, the Live Casino division added cross-sell opportunities to this year’s Grand National. There were dedicated events for VIP customers, including sports betting powers Ladbrokes Coral and Paddy Power Betfair.
Playtech Features Its Live Casino Technology Division at This Years Grand National
Cheltenham Roulette was been one of Playtech’s biggest success stories in its Live Casino. The company made a big splash with Ladbrokes Coral players this time around with its Grand National Roulette. This was their first chance to play this year.
The table stayed hot the entire time with Playtech’s advanced live casino technology. The high-end studio incorporated live streaming of the Grand National to add to the excitement of the day. As an added benefit, the company’s integrated betting facility allowed players to bet the race in real time.
Spin A Win Wheel Of Fortune Application
Paddy Power Betfair’s customers were treated to an exclusive version of Playtech’s “Spin a Win.” Launched last year, this is another one of the company’s bit hits. According to the company, the Grand National version featured a “bespoke design complete with themed animations delivered by a dedicated green screen solution.” Playtech hosted a gameshow-style segment at Grand National similar to a ‘wheel of fortune’ application.
Kevin Kilminster is the Head of Innovation at Playtech Live Casino. He added his comments as follows:
“A key part of the value Playtech can deliver as a Live Casino technology provider is our ability to provide bespoke content. Content that maximizes the marketing potential of major events such as the Grand National. We know many Live players are also sports bettors. So being able to deliver an enhanced experience for those players, one that allows them to enjoy both in the same environment, is a significant bonus for licensees.”
Referring to the company’s crossover events, he added:
“The combination of bespoke content and sector-leading technology Playtech can offer is unmatched elsewhere in the industry. Thanks to our Engagement Centre, we are the only provider to offer real-time engagement and in-game messaging as part of our Live product; a key point of differentiation for our partners. The long-term value of cross-vertical players is widely recognized. So technology and content that can help operators unlock that value is vital.”
Playtech was founded in 1999 and it has remained a premium list on the Main Market of the London Stock Exchange. The company has grown to become a leader in cutting edge technology. This technology covers the gambling industry as well as the financial trading market.
The company goal is to deliver business intelligence-driven gaming solutions for:
- Gambling Software
- Industry Services
- Gaming Content
- Platform Technology
These solutions span across the gaming industry’s most popular verticals including casino, live casino, sports betting, virtual sports, bingo, and poker. The company is also noted for its integrated platform technology, Playtech ONE. This delivers data-driven marketing expertise across one single platform.