Forged partnerships drive expansion in the gaming industry. Gaming companies expand their game offerings through new agreements with casino operators in regulated markets. Casino operators expand their gaming portfolios with content agreements with the gaming development firms.
As highlighted on www.microgaming.co.uk a new agreement with Rootz Ltd made home page news. Microgaming is a leading gaming software supplier. Under the terms of this partnership, the company’s gaming content is now available to Rootz. This fast-growing casino operator has the Wildz Casino brand.
Rootz Ltd Teams Up With Microgaming & Wild Casino
Rootz was formed in 2017. It recently acquired a B2C gaming license from the Malta Gaming Authority to launch Wildz.com. Furthermore, this is the first Rootz casino brand. Also, the company also provides a wide range of solutions to the iGaming market.
After completing a successful integration with Microgaming’s award-winning gaming platform, Rootz is up and running. It can now provide its players with easy access to Microgaming’s expansive game portfolio. This consists of a large selection of diverse and immersive slot games. This includes the highly popular Thunderstruck II and Immortal Romance games.
One of the biggest attractions is Microgaming’s progressive jackpot slot Mega Moolah. Moreover, this game has been breaking jackpot records the past few years. These potentially life-changing wins have helped drive the company’s impressive growth in the regulated marketplace.
Lasse Rantala is the CEO of Rootz Ltd. He was quoted in this news release as follows:
“We are excited to announce that we will be launching with Microgaming through our Wildz.com brand. As Microgaming is one of the longest-standing companies in the iGaming industry, it is important for us that we carry their large selection of games which online casino players know well.”
Also quoted in the company release was Jean-Luc Ferriere as Chief Commercial Officer at Microgaming. That statement read as follows:
“We are delighted to join forces with Rootz in a deal that will bring our diverse content to their online casino players. Who can look forward to an entertaining collection of Microgaming’s most popular and engaging games.”
Also under the news section of the Microgaming website were a few other interesting developments. On Aug. 21, the company announced its release of Break Da Bank Again Respin. This game was developed through a design collaboration with Gameburger Studios.
Indeed, this is a five-reel, nine payline video slot game that is a continuation of highly popular Break da Back game series. This new release offers Hyperspins as a captivating innovation. Ultimately, this is Microgaming’s strategic paid respin feature.
Going back to mid-August, the company first announced its new creative development partnership with Gameburger Studios. John Coleman is the CEO at Microgaming and he was quoted as follows:
“We are thrilled to welcome Gameburger to our global network of independent game development studios. The team’s experience and personality, coupled with their relentless drive to innovate, will serve us in good stead as we continue to supply the market with unique, feature-packed content.”
This exemplifies how one of the biggest gaming companies in the world continues to expand its presence in the marketplace.