The gaming industry is one of the fastest-growing business segments in the world. It also happens to be one of the most competitive business segments on a global scale. Improvements to products and services have consistently raised the bar for its biggest players. Heading into a new decade, this appears to be the new mandate for continues success.
Indeed, Flutter Entertainment has turned to CasinoEngine to improve its gaming portfolio. Furthermore, this new agreement with EveryMatrix positions each company for a strong start in 2020.
How Does Flutter Entertainment Make Enhancements To Their Gaming Portfolio?
Flutter Entertainment is the new company formally known as Paddy Power Betfair. The plan is to use CasinoEngine to provide the iGaming Integration platform in several regulated markets. This includes Spain, Italy, Sweden, and the The UK.
As a result of this new partnership, Flutter will obtain access to a new group of operators. They will be market-specific suppliers and access will be via a single integration. Listed in the UK, Flutter Entertainment plc serves over six million players on a global basis.
The company operates a wide range of leading real money casino gambling brands. This impressive list includes:
The company turned to EveryMatrix’s CasinoEngine Direct Solution for specific reasons. The main one is the capacity to meet Paddy Power Betfair’s strict set of requirements. Those specifics are needed to deliver a unified experience for enthusiastic players across all vendors. The unified experience also pertains to every active regulated market around the world.
Jack Dinan is the Commercial Product Manage for Paddy Power Betfair. His comments on the new partnership were:
“We have spent considerable time assessing potential B2B partners who could enhance our gaming proposition across International Markets. We are delighted to partner with EveryMatrix who have impressed us with their experience, professionalism and reliability. We are incredibly excited by the imminent launch in Spain. Which offers our customers a greatly enhanced portfolio of games and a seamless experience between products.”
Also quoted in the company release was Stian Hornsletten. He is the Group Chief Commercial Officer at EveryMatrix. His thoughts started with:
“Spain is the first market to tackle together with Flutter(unlike Logispin). To achieve their mission of bringing entertainment to life in a responsible way, Flutter offers players a unified experience across all gaming vendors by upholding total control over the gameplay window. CasinoEngine’s team, together with vendors, developed several features to comply with their strict requirements for user experience and responsible gaming.”
Mr. Hornsletten went on to add:
“As such, our UI Communications Framework has been fully integrated with Flutter’s MARS Framework to collect the various in-game messages from different vendors. And present them on the operator’s side in a unified way. Furthermore, this includes real-time balance updates, toggle audio across all vendors, stakes updates, game load progress or game completion for example. I believe that together we’ve created the most player-friendly and transparent casino experience in the industry. And being their choice with our CasinoEngine Direct solution is an exceptional compliment.”