New Jersey is quickly becoming the sports betting capital of the US. The monthly handle and revenue figures have routinely surpassed Nevada on multiple occasions. New Jersey’s online sports betting capabilities are driving this growth. The Garden State was already a major player in the online casino segment.Recently Playtech announed that they are adding live slots to their portfolio.
When Will Playtech and Bet363 Launch An Online Casino Site in New Jersey?
Better late than never, Playtech has officially entered this online real money gambling market. The partnership with the top-rated sportsbook Bet365 has paved the way.
Playtech is the world’s leading corporation in gaming technology. Early in August on the company website, these expansion plans were first released. Playtech’s award winning content is a perfect pairing with Bet365’s industry expertise. This is a long-term strategic partnership positioned for steady growth.
As part of the plan, NJ gamblers will now have access to classic games such as:
- White King
- Great Blue
- Frankie Dettori’s Magic Seven
This partnership marks Playtech’s first foray into the US gambling market. The plan includes additional partnerships with NJ casino operators. The company received regulatory approval in July. The company is pursing regulatory approval in numerous states at this time.
Bet365 entered the New Jersey market in 2019. It has been operating as an online sportsbook and casino ever since. A company spokesperson added:
“We’re excited to partner with Playtech in order to expand our content offering to the US market. Given the range and caliber of Playtech’s content, being first to market is a real differentiator for our platform. We look forward to developing upon our already solid partnership as we continue to grow our Casino offering.”
Shimon Akad is the Chief Operating Officer for Playtech. He was quoted as saying:
“This is a significant moment for Playtech and our development in the US. Launching Playtech’s software in the US is a landmark. And we are very pleased to be taking this step with one of our most trusted partners in bet365. With more titles and content launching in the coming weeks and months, there are exciting times ahead.”
He then went on to add:
“This launch also serves as a prime example of our commitment to partnering with leading operators. To bring leading software services and great content to a new and growing markets.”
Playtech is a London-based company trading on that stock exchange. The company was founded in 1999. It has grown to become a pillar in the global gaming content development sector. Advancing into the emerging US regulated market is part of its global expansion plans.
As a leading technology company, delivering business intelligence-driven gambling software is a key component. As is content and platform technology across a number of key verticals. These include casino games, live casino, sports betting, virtual sports, bingo and poker.
Playtech ONE is fully integrated platform technology. It delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions. This is accomplished through a single platform. This spans product verticals in the retail and online marketplace.
• Source: Playtech Casino launches with bet365 in New Jersey From Playtech.com On August 6, 2020.