Pragmatic Play Announces a Landmark Acquisition to its Company Portfolio

• Jack Gold
• July 16, 2018

Pragmatic Play has been able to successfully position itself as a market-leader in the international iGaming industry. From its company website , it talks of innovation, reliability and ease of integration in the field of RNG slots, scratch cards, bingo and live casino games. Simply put, this company continues to have a ‘passion’ for premium entertainment that places it in the ‘pole position’ in many of the world’s regulated markets for real money gaming.

It boasts of offering 100 + HTML5 games and 100 + mobile games in 78 countries translated over to 26 different languages. It is really hard to call it boasting when you are really good at what you do.
In a recent press release on the company website, it was announced that Pragmatic Play had completed its acquisition of Extreme Live Gaming from Novomatic Group for an undisclosed purchase price. Extreme Live Gaming had earned its reputation as being an innovator of live casino solutions for the iGaming industry. This sounds like a perfect match between two of the most influential companies shaping the entire future of the gaming industry.

The synergies this union has the potential to produce moving forward in the realm of live dealer casino games is huge. More importantly, a company like Pragmatic Play has the market expertise and investment capital to fully leverage the expertise and entrepreneurial spirit that has always been a big part of Extreme Live Gaming’s success over the past several years.

Pragmatic Play views this acquisition as a confirmation of its leadership status in the marketplace. By adding Extreme Live Gaming to the mix, the company has now established a much stronger foothold when it comes to the wide array of live dealer casino games it can offer. This serves as a perfect complement to the expanding range of video slots, Scratchcards and bingo offerings that had always been a cornerstone of this company.

By combining the latest technology in live casino games with expert live casino dealers as well as unique games such as Golden Ball, Reel Roulette and Roulette 360, Extreme Live Gaming under the Pragmatic Play’s corporate umbrella is in position to deliver desktop and mobile real money gambling solutions. An important piece of the puzzle is the ability to have these gaming solutions certified by the UK Gambling Commission along with the Malta Gaming Authority.

Extreme Live Gaming was currently operating 10 tables covering games such as roulette, blackjack, and baccarat from its corporate studios in London.

Melissa Summerfield is the Chief Commercial Officer at Pragmatic Play. She was quoted in this press release as stating, “The name Extreme Live Gaming stands for quality and innovation and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.”

Extreme Live Gaming Chief Executive Officer Darwyn Palenzuela added, “We pride ourselves on providing groundbreaking live solutions both popular with players and profitable four our partners, and this acquisition will empower us to take our business to the next level.”