Pragmatic Plays Adds Endemol Shine Gaming As Strategic Partner For Peaky Blinders’ Slot Machine

Pragmatic Plays Adds Endemol Shine Gaming As Strategic Partner For Peaky Blinders’ Slot Machine

Pragmatic Plays Adds Endemol Shine Gaming As Strategic Partner For Peaky Blinders’ Slot Machine
Never one to rest on their laurels, Pragmatic Play just released some big news concerning their latest gaming partnership. As one of the top gaming software development companies in the industry, it is always big news with any new endeavor. As highlighted on the company website, the new partner is Endemol Shine Gaming. The project involves the hit drama series Peaky Blinders. Endemol Shine is part of a global company for the creation, production, and distribution of gaming content.

This is an extended five-year deal that gives Pragmatic Play the rights to the Peaky Blinders’ trademark. It will be used to produce brand oriented:

  1. Slot Games
  2. Live Casino Games
  3. Instant Win Scratch Cards
  4. Virtual Sports

The deal does not include the US and UK markets. The first adaptation will be a video slot. Players will be sent back to the Roaring 20’s as the backdrop for the actual show. The game is still in production and schedule for release in May. The Director of Games & Gambling for the Endemol Shine Group is Anil Mistry. His thoughts on the project were:

“It’s great to work with Pragmatic Play to create brand new games with the Peaky Blinders IP. It’s one of our most iconic and promising brands. And we are excited by the potential of this partnership.”

Weighing in on the collaboration from Pragmatic Play was Melissa Summerfield. She is the company’s Chief Commercial Officer. Her quotes were:

“Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond. Considering the tremendous success that the series gained since its launch. Peaky Blinders branded products will be yet another successful addition to our ever-expanding portfolio. And we trust that it will live up to the expectations.”

The Endemol Shine Group already controls the rights to some of the most high-profile IP on a global scale. Peaky Blinders is a great example along with Black Mirror as another popular drama.

Two famous animated hits are Simon’s Cat and Mr. Bean. Some of the company’s most recognized global formats include:

  1. MasterChef
  2. Hunted
  3. Pointless
  4. Tenable
  5. Wipeout

Peaky Blinders is an acclaimed series with BBC One and Netflix. The award-winning show is produced by Caryn Mandabach Productions. This is also the official brand owner. Also part of that ownership group is Endemol Shine Group’s Tiger Aspect Productions. The company also represents a wide range of global ancillary rights for the show. Peaky Blinders is distributed through Endemol Shine International. The current distribution is across more than 180 different countries.

The show has already covered five seasons on BBC and Netflix. The stellar cast of characters includes Cillian Murphy, Helen McCrory and Paul Anderson. The series has been recognized for excellence with a number of entertainment industry awards. The show won the 2018 BAFTA for Best Drama Series. Last year, it took home Best Drama honors at the 2019 National Television Awards. Pragmatic Play also boasts of collection of gaming industry awards going back to 2016.

• Source: Endemol Shine Gaming partners with Pragmatic Play for Peaky Blinders From On January 22, 2020.

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