As one of the biggest gaming software developers in the industry, Playtech has distribution in regulated markets on a global basis. That is set to continue in the UK and Italy with market giant Mansion as a key operator. The two industry leaders recently came together on a new five-year agreement to extend the current collaboration. This new deal paves the way for Playtech’s presence in the United Kingdom and Italy with Mansion.
As part of this extension, Mansion will also have studio space with Playtech’s Live Casino. This will take place at the Eurolive facility. The primary live-dealer table games will cover Live Roulette and Live Blackjack. As Chief Operating Officer for Playtech, Shimon Akad had this to say about the new agreement:
“We enjoy a close and collaborative relationship with Mansion. And they remain a key long-term partner for Playtech. We continue to grow with them and support their position as market leaders. Mansion’s commitment to an exclusive Live Casino space for Casino.com is a significant step in taking the company’s Live offering to a new level. And creating a valuable mew USP.” The Playtech COO went on to add:
Mansion’s decision to extend its partnership with us comes at a very exciting time in terms of product development. Particularly with the development of our Engagement Centre and Player Journey technology.
It’s fantastic to see such a key partner like Mansion actively investing time in utilizing new customer engagement tools. To deliver an enhanced, personalized player experience. We look forward to continuing an ever-more successful partnership across all markets over the next five years.” Also responding to the extended collaboration was Karel Manasco as Mansion CEO with the following quote:
With Playtech’s track record of innovation in this area, their engaging content will provide more choice to our growing portfolio. And we’re very excited to continue this partnership.”
In a previous post on the same site, it was noted that Casino.com launched its Live Casino studio. In conjunction with Playtech, this took place in late January. Furthermore, this is Mansion’s first exclusive studio for Live Casino games. The site debuted the live roulette and Live Blackjack Games. The door has been left wide open for the addition of other Live Casino games.
“Live Casino is our fastest growing product. So we’re thrilled to offer exclusive tables, dedicated to our players. We’ll be able to engage our customers on a deeper level. Offering a more personable experience through tailored promotions and our very own live dealers.”