Innovation in the gaming industry extends way past the gameplay experience. In today’s rapidly expanding online real money competitive landscape, strategic partnerships set the table for successful marketing campaigns.
In the case of Kalamba Games, its recent partnership with Wildz Casino and Twitch is a win-win-win. Kalamba is a highly popular slots supplier based out of Malta and Krakow. Wildz is a famous real money online casino brand with a huge following. They have each teamed up to fully leverage the Twitch live streaming platform. Earlier this year, Kalambra teamed up with Spinomenal.
How Does This Top Slots Supplier Team Up With Wildz Casino In Twitch Promotion?
This will mark the first time a slots supplier and a casino operator have joined forces in a unique marketing scheme. The contest starts on Monday, April 27 and it will run right through Sunday, May 10. The competition will consist of eight different Twitch streamers.
They will compete against one another to land the biggest win on any Kalamba title. The company offers an extensive catalogue of casino games. The lucky winner will then have the opportunity to work with the Kalamba design team. Their role with be to provide feedback on the development of a new slot title
Tamas Kusztos is Head of Sales and Account Management for Kalamba. He stated that: “We’re always seeking to innovate at Kalamba. And this collaboration is the first of its kind in the industry to our knowledge.” He also went on to state:
“Getting feedback from our partners is incredibly valuable. And working with a great casino such as Wildz and all our streaming friends will not only be informative. But will also be great fun. We very much look forward to seeing what kind of game comes out at the end of this process. And I’d like to wish all Twitch streamers best of luck in the competition.” Melanie Hainzer is the CMO at Wildz. Her thoughts on this contest were:
“Wildz has a long track record of successful collaborations with multiple streaming partners. Our ability to resonate with a large portion of our players through ‘real-time’ action and entertainment is something we take pride in. And we intend to remain at the forefront in this aspect.”
Ms. Hainzer also stated: “Partnering up with Kalamba and embarking on an industry-first journey is everything Wildz is about. Who better than to design a game than a tenacious, proven slot provider with plenty of great content. And to that input from a streamer who plays endless hours of all the best titles and releases. The end product will, I am sure, be fantastic. Let the games begin!”
Kalamba has been in the news quite a bit lately/ The company recently introduced its Miami Bonus Wheel at the end of March. This 3 by 3 slot game encourages players to party all night ‘to the break of dawn’.
