Online gaming giant Scientific Games fully understands what the current expansion of sports betting means to its future growth. In a recent company press release, it detailed its plans for its latest venture; OpenSports.
How Does Scientific Games Redesign Their Approach To Online Sports Betting?
OpenSports will act as Scientific Games’ highly sophisticated suite of online sports betting technology. This new approach to doing business marks the transformation of its sportsbook product vision. This includes an enhanced group of solutions and market delivery speed that focuses on the player in terms of their “experience” using this product.
Ultimately, experts describe this as a “completely redesigned sportsbook solution. Specifically, that offers customers a modular portfolio of products. Moreover, you can mix and match these products to meet specific needs”.
The OpenSports concept can be broken down into five core elements:
- OpenBet as the core sports betting technology. Ultimately, this is the basis from which a sportsbook can operate through the SG Digital’s proprietary betting engines for global sporting events.
- OpenPlatform covers a player’s betting account and wallet services with fully functional world-class processing solutions.
- OpenTrade will be powered by Don Best Sports as its latest acquisition. Furthermore, this will offer 360-degree managed trading services that include prices, odds, and sports feeds.
- OpenEngage powers sportsbook operators. It allows focused flexible and innovative interfaces for players through mobile apps, mobile web and desktop applications. It also has retail capabilities including SSBT, EPOS and Content Display.
- OpenAccelerate expedites the implementation process for operators. It also aids in running the day-to-day business end of the sportsbook. The primary goal is designing and executing critical strategy with world-class performance across player acquisition, retention, and engagement
Keith O’Loughlin representing SVP Sportsbook for SG Digital was quoted as saying:
“Indeed, this evolution of our sportsbook products and services has been in line with our goals. Furthermore, our goals of providing unrivaled player experiences for our customers. Moreover, the unification of our portfolio under a single brand. Ultimately, a single brand allows us to help our customers connect better with their players. More specifically, deliver next level engagement. As a business, we’ve grown through strategic M&A and continued to invest in our cutting-edge technology solutions. As a result, we meet our customer and players’ evolving needs.
He went on to add that:
“OneSport acknowledges and embraces that change by giving our customers exactly what they need to win in the sports betting arena. It’s a natural next step for us to continuously improve the way we connect customer needs with world class player experiences. The game has changed. We’ve changed. We’re here to set the new standard by which this industry operates.”
Publicly Traded Company On NASDAQ
Indeed, Scientific Games Corporation trades on NASDAQ as $SGMS. Furthermore, It grows to the global leader in technology-based gaming systems. The company has also made its mark with table games, table products, and instant games. It relishes its role as an industry pioneer in products, services, and content for gaming, lottery, and interactive gaming markets. The core of its products and services for customers is value. It also knows what customers value the most; trusted security, creative content, operating efficiencies, and innovative technology.