Last week’s gaming news out of Malta on there is a new partnership between iSoftBet and Golden Race. The deal involves iSoftBet’s recent integration of Golden Race’s portfolio of games . This includes the highly popular instant virtual sports products and numbers games. The portfolio were added to iSoftBet’s Game Aggregation Platform (GAP).
This partnership provides a significant boost to the overall iSoftBet content offering. It also opens the door to Golden Race’s virtual sports content to for all tier one platform operators connected to GAP.
Michael Probert is the Chief Commercial Operator for iSoftBet. His comments on this new direction were: “We offer online casinos rapid, one-time integration to more than 30 of the industry’s leading online and mobile game software providers. Adding Golden Race’s virtual sports and number games to our GAP platform enables us to offer our customers with even more world-class content.”
Also commenting on the new arrangement was Martin Wachter. He is the founder of Golden Race and the current CEO. He stated:
“iSoftBet is a premium player in the casino software industry. This is great news for Golden Race. And continues to strengthen our presence in Europe as we are licensed and established in 16 major European markets.”
This was the fourth major deal for Golden Race in the last few weeks. In the middle of April, the company announced plans to partner with Salsa Technology.
The latter company’s customers will have a host of 3D and HD virtual sports titles that add an immersive gameplay experience. The sports covered include:
- 3-on-3 Basketball
Last week, along with the iSoftBet integration, Golden Race agreed to deliver a wide range of virtual sports games to 888casino and 888sport. A few of the other 3D products covered horse racing and dog racing. Motor sports for cars and bikes will also be in the mix.
Guy Cohen is the vice president in charge of B2C services at the 888 brand. He commented:
“We are incredibly excited about our working partnership with Golden Race’s ‘Beyond Virtuals.’ We strive to offer our customers an engaging portfolio of games. And this company is at the forefront of virtual sports innovations.”
The final partnership at Golden Race in April involved Interwetten. That brand will offer a suite of virtual sports and games. This also includes the content provider’s lobby function. This was created as a sportsbook with virtual results. Players will have the ability to combine all sports.
This aggressive expansion plan for the month of April alone demonstrates Golden Race’s strong commitment to growth. The company offers an excellent product that can be enhanced with these types of quality B2B partners. Golden Race enjoys a stronghold in Europe’s 16 major regulated gaming markets. Yet, true aspirations is the global expansion in a rapidly changing marketplace.
Each of these four new partnerships would have to be considered a major corporate initiative. The fact that they all were announced with 10 days of one another is nothing short of amazing.
• Source: Malta – iSoftBet integrates Golden Race content portfolio From G3newswire.com On April 23, 2020.