Cross-promotional marketing with enhanced promotional tools is a big part of the online gaming industry. It is one thing for a top-flight gaming software company to develop a new game. It is still the task of online casino operators to bring these games to market.
Combined, each party needs to proper marketing tools to make this new slot offering a success. This is where certain strategic partnerships continue to drive global expansion in the iGaming industry.
What Kind Of Strategic Partnership Does Blueprint Gaming Have With SkillOnNet?
A pair of industry innovators expanded their efforts to enhance each other’s top business attributes. The two parties are Blueprint Gaming, as a slot innovator and SkillOnNet , as a leading software platform provider.
The goal of this new partnership is a more streamlined process for expanding Blueprint Gaming’s market presence. This new direct integration system could revolutionize the industry’s in-game marketing tools. Future Blueprint games and products will efficiently reach casino brands powered by SkillOnNet’s software platform. The existing brand list includes:
The new casino brands list adds:
As part of the enhancement to the process, SkillOnNet will now have access to Blueprint’s free spin tools. This is just one example of the upcoming marketing features designed to improve the overall gameplay experience. These features are eventually designed to benefit end users such as a casino site’s vast player base.
Also part of the plan is an upgrade to new and existing Blueprint games. They will be part of the Jackpot King Deluxe progressive slot system. This includes a pair of “must be won” jackpots. These jackpots are designed to payout huge amounts at a fixed value.
Jo Purvis is the Director of Marketing and Relationships at Blueprint Gaming. Comments on this new partnership stated:
“We’ve enjoyed a very successful partnership with SkillOnNet over the years. And we are excited to have agreed this new direct integration with them. It is another fantastic step in strengthening our brand with the best operators. As well as, further progression in our European expansion aim.”
The company statement went on to add:
“Free spins promotions are an essential tool for operators in today’s gaming environment. And this extended collaboration will allow casino’s powered by SkillOnNet to offer the marketing campaigns which will help drive their player retention and acquisition.”
As a spokesperson for SkillOnNet, Michael Golembo included the following observation:
“We are delighted to have extended our long-standing partnership with Blueprint Gaming and to reap the benefits of this direct integration. SkillOnNet powers some of the most popular casino brands in the world. And offering the latest games from big-name providers such as Blueprint Gaming is key to our success.”
As members of the Gauselmann Corp. both Blueprint Gaming and Blueprint Machines are aligned with the following organizations:
- UK Gambling Commission
- Alderney Gambling Control Commission
The company’s commitment to expanding while enhancing the gameplay experience in its regulated markets is part of its overwhelming success. SkillOnNet has designed products and services that effectively bridge existing gaps in a rapidly expanding gaming industry.