NetEnt Expands Its UK Footprint With Kings Cross Office

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As the real money casino gambling industry continues to expand, so do its biggest players. When it comes to gaming software development firms few if any are bigger than Net Entertainment. As a major player in content development, new corporate acquisitions is also driving this growth.

Recently posted on the company site, www.netent.com, details on a new corporate office were released. Led by the establishment of NetEnt UK Ltd, the new office is located in the Stanley Building at Kings Cross. This is a strategically important step for further expansion in the UK market.

The UK is vital to the overall financial health of NetEnt. This region has become a very high priority from a growth standpoint. Expanding its corporate presence was a logical next step. The additional local presence will also benefit and support UK casino operators in the region. It can also help facilitate expansion into new regulated gambling markets.

Andy Whitworth is the Managing Director and Chief Strategy Officer for NetEnt UK. Another key member of the senior management team is Rob Fell as Director of Platform Products & Services. Together, they were tasked with the opening of the new Kings Cross location.

The office will be staffed with some of the top gaming industry talents. It will also be expanded over the next few months. Mr. Whitworth was quoted as follows in the company release:

“We are delighted to be open for business in the UK. We need a local presence to better support our valued customers and grow our market share. We have already recruited some key talent and now we begin a period of recruitment for the second wave.”

Therese Hillman is the CEO of NetEnt echoing the same sentiments as follows:

“This is a natural next step and an example of our commitment to the local market. The UK is already our largest market. And we see a short-term opportunity to grow our market share by being closer to our UK based customers. Our increased UK presence is one of the NetEnt Group’s key strategic initiatives this year.”

NetEnt’s Mega Fortune jackpot continues to deliver life-changing wins for lucky payers

In other company news on the site, NetEnt’s Mega Fortune jackpot continues to deliver life-changing wins for lucky payers. Earlier this month, at British Gate777, one really lucky player turned a .50 cent bet into 3.3 million euro on the progressive Mega Fortune slot. British Gate777 is operated by White Hat Gaming.

Bryan Upton is the Director of Games for NetEnt. His comments on another multi-million jackpot stated:

“We are thrilled that Mega Fortune as again created another instant multi-millionaire and delivered a life-changing win. Since their releases, Mega Fortune and its sibling titles have generated an astonishing 60 one-million plus euros jackpots.”

The group of big-money progressive jackpots include:

  1. Mega Fortune
  2. Arabian Nights
  3. Mega Fortune Dreams
  4. Hall of Gods

Needless to say, these machines have become instant fan-favorites in every available regulated market. The other exciting news is a new collection of progressive jackpot games added to the existing lineup including:

  1. Grand Spin Superpot
  2. Mercy of the Gods
  3. Imperial Riches

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NetEnt Expands Its UK Footprint With Kings Cross Office
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NetEnt Expands Its UK Footprint With Kings Cross Office
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As the real money casino gambling industry continues to expand, so do its biggest players. Net Entertainment is the latest company to expand.
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