NetBet UK and its family of NetBet.com domains has already made its mark in the real money online casino industry. To enhance the online playing experience for a strong legion of avid fans, the company is always looking to expand its offerings.
A part of that expansion includes access to Endemol Shine Gaming’s portfolio. The design team at Endemol has done an excellent job of expanding that company’s casino games portfolio. It will now join forces with NetBet to bring those games to a brand new audience. With the help of iSoftbet, and its advanced gaming platform GAP, Endemol’s best game titles are now available on NetBet’s network.
Endemol has been creating premium casino games for the past five years. NetBet.com has been able to carve out its own niche in the rapidly expanding online casino industry. Coming from a TV production background, there is an elevated level of creativity in their content. There is also a more theatrical tone to each game’s presentation.
Two of the more popular TV productions were Deal or No Deal and Big Brother. Endemol has been able to translate that success into gaming software showcases on the same level.
Gabriela Arnautu has been the CEO at NetBet for the past 16 years. Her thoughts on the company’s latest collaboration include:
“We are thrilled to add Endemol as our new partner. And to offer the most successful TV-branded games to our customers. This new integration will continue to drive the quality and diversity of our online offering.”
This has to be viewed as an exciting next step for NetBet. This will provide a major boost to all of the company’s casino brands given the quality of Endemol’s game portfolio. It will also attract a larger audience of players from all around the world.
This new partnership with Endemol takes its distribution plans in a whole new and exciting direction. Going live with these games in the month of March sets the pace for another successful year. Players can expect even more exciting additions to the lineup in the coming months.
The Endemol Shine Group is based in Amsterdam as part of Apollo Global Management. Founded in 2015, the company currently employs more than 6,500 worldwide. Along with game production based on successful TV brands, there is a design division for original content. This initiative is in conjunction with Playzido. This has helped to create a major presence in the entire gaming industry.