Any time a gaming content development company can expand its current industry footprint it is good for business. The idea of getting your games in the hands of more players is also good for brand image. Relax Gaming has accomplished both with its new distribution agreement with Solid Gaming. This is a solid plan for future expansion with a well-known gaming platform.
This new agreement with Solid Games and BetVictor expands the distribution of these third-party titles as well. This creates a highly attractive and diverse pool of real money casino games. The main benefit of Relax Gaming expanding with the help of Solid Gaming is an overall stronger distribution network. This network already experienced some tremendous growth throughout 2019. The latest move ensures further regulated market penetration this year as well.
Interestingly Relax Gaming CCO Daniel Eskola says. “Solid Gaming has a wide-ranging partner network that will enable us to reach more operators than ever before. And raise awareness of the Relax Gaming brand in exciting new markets. This deal marks another important step in our 2020 strategy. We strive to continue expanding our reach and maximize our commercial potential through the leverage of our ever-growing portfolio of games.”
Thomas Nimstad is the CEO at Solid Gaming. He offered the following insight: “Relax Gaming’s extensive slot and casino game collection will make a valued addition to our platform. And no doubt prove a major hit with both operators and players. The company’s commitment to flexibility and collaboration make it a fantastic partner to work with. And we look forward to further developing our relationship in the next few months.”
Going back to late January, this is the fourth new distribution partnership for Relax Gaming. On Jan. 20, the company announced that it secured an agreement with Fortune Legends. At the end of the month, the company was able to successfully negotiate a landmark partnership with Veikkaus.
A week after announcing the new distribution arrangement with Solid Gaming on March 17, a new deal was in the works. This time, Relax Gaming partnered with BetVictor to increase distribution on an international level.
These four deals in the first quarter of 2020 demonstrate Relax Gaming’s strong desire to be a major player in the global gaming industry.
• Source: Relax Gaming signs international deal with BetVictor From Relax-gaming.com On March 23, 2020.