MGM Resorts Entertainment has announced that it is moving very close to launching an online poker and casino site in the State of New Jersey.
Although MGM Resorts has not confirmed the exact date for the launch, it has confirmed that for now, it has partnered with GVC, a UK-based company that will provide the appropriate software, which will be used by the New Jersey online casino and poker games.
All that is known by gamblers by now is that these plans are leading to the launch, which according to MGM is happening in 2017.
Remembered that MGM is already offering online poker betting services but on a different brand. If the plan to launch the New Jersey poker and online casino betting will go through as planned, it will be MGM’s debut online betting business under their own brand playMGM.
When New Jersey allowed and started to regulate online gambling across the state four years ago, MGM Resorts had not started any gaming investment in Atlantic City.
Meanwhile, in Borgata, although MGM did online business with a local gaming investor, things could change when MGM would want to have its license, which would help the operator run own business.
Things took a drift in 2010 when DGE directed that MGM stops doing any gaming business with Ho. After the order, MGM decided to quit New Jersey instead.
It was not easy for MGM after the business departure from Jersey. Because of losing interest in doing the partnership, MGM sought to find a buyer who could be interested in the 50% shares in the Borgata business deal.
Nothing worked out for MGM because nobody was found. Instead, four years later in 2014, Ho decided to significantly reduce the number of shares in the business, making it easier from MGM’s to assume a larger percentage.
It was during this time that regulators finally allowed MGM to gain entrance again.
Because of hard and diligent work, MGM slowly picked and after two years, just last year, MGM purchased Boyd. After an intense rebranding mission, MGM made it its online gambling site.
With playMGM in the pipeline, all set for MGM, which has never shown any sign of failure thanks to the efforts by the management.
Market observers, as well as financial experts, say that the future of MGM is bright.
Currently, all MGM Resorts’ clients benefit from ‘M life’ rewards, a program that is specifically designed to give visitors an incentive that keeps them coming, something that will apply to playMGM clients.
Brian Jeacoma
May 5, 2017