Catering to seniors aged 55 and older is a very popular marketing technique. This has proven to be a unique demographic for certain products and services. This group also has quite a high level of discretionary funds to spend. Foxwoods Resort Casino is located in Mashantucket, Connecticut . The actual resort sits on the sovereign land of the Mashantucket Pequot Tribal Nation. For more than two decades, this has been a casino gambling hot spot on the East Coast. It is also referred to as the largest casino in the world.
In an effort to attract an older demographic, Foxwoods casino has decided to devote one floor of its Rainmaker Casino. Every weekend in November, this floor will only be open to patrons aged 55 or older. The hours run from 10 a.m. (ET) in the morning until midnight Friday, Saturday, and Sunday.
As part of the promotion, music will reflect the best of the 1980’s. Happy Hour specials are also tailored to this crowd. Boone’s Farm wine will be featured as well as shots of Kamikazes. The special marketing plan is penciled in for the month of November. However, it could be extended depending on the public’s response.
Another tribal casino in Connecticut is the Mohegan Sun . Both of these gambling venues continue to deal with the negative impacts tied to the coronavirus. Health and safety protocols remain in place. Each casino also has reduced capacity due to social distancing efforts. They are currently operating at 25 percent.
Jason Guyot is the interim CEO and Vice President of resort operations at Foxwoods. His comments to the situation included:
“As part of our commitment to providing an unmatched experience for our guests, we are thrilled to introduce this new offering for guests ages 55 and older.”
He went on to add: “The safety of our loyal patrons has been our number one priority since reopening. And we are excited to offer them this exclusive experience where they can relax and play in a safe, frequently sanitized environment.”
The venue reopened on June 1 with the various health and safety protocols in place. June’s revenue figures fell off 4.9 percent verse same month totals the previous year.
More recently, the monthly declines have steepened. August posted a 25 percent loss in slot revenues alone. The decline in September was 20 percent. Marketing plans have been put in place to entice players back to the casino. Catering to an older crowd as its largest demographic of visitors makes smart business sense.
This older demographic trends towards more slot play than younger gamblers. They are also more likely to frequent the casino on a more regular basis. Designating a gaming area for players 55 and older is expected to be a big hit.