Hard Rock Café grew to become one of the biggest chain restaurants across the country. Headquartered in Florida, the company was founded in 1971. One of the company’s first expansions into the casino industry was in Las Vegas. Now a global presence, Hard Rock continues to expand its gambling and entertainment empire.
Where is the new Hard Rock Hotel?
The latest casino expansion into Northern California recently opened its doors to the public this week. Hard Rock Sacramento at Fire Mountain is now one of 40 or more casinos in this region. Yet, this property has major plans to differentiate itself from the competition.
The opening was covered in a recent post on the local NBC affiliate www.kcra.com. Based in Wheatland, Calif., Hard Rock Sacramento cost more than $440 million to build. The casino is located next to the Toyota Amphitheater in Wheatland. The casino floor offers 1,500 slot machines and 57 table games but that is just the start.
Enjoy Music From Cake, The Deftones and Johnny Cash
Along with the usual entertainment options, this Hard Rock casino is offering its music memorabilia niche as a main point of difference. A huge inventory of rare memorabilia and artifacts will rotate through the property. There will be some local connections with musical items on display from Cake, The Deftones and Johnny Cash.
One of the biggest things that Hard Rock is brining to the region is jobs. More than 1,300 full-time and part-time jobs have been created. This is a major boost to the local economy in an areas that can use the influx of employment.
Adding Fire Mountain to the Hard Rock name is also significant. It is symbolic of the Enterprise Rancheria Tribe’s history in the region. It pays tribute to the tribesmen who would go to the mountains in search of life-sustaining water.
Mark Birtha is the president of the new casino and hotel and he is thrilled to be part of the local community. The grand opening plans included a concert by Def Leppard staying true to Hard Rock’s musical roots. Jill Trudeau, quoted as a spokesperson for the casino added:
“Unfortunately, the hotel is completely sold out for the opening weekend.”
The advertised opening to the general public was on Wednesday, Nov. 6. According to the casino’s website, “the Hard Rock brand’s amped-up style, service and signature hospitality” is open for business.
Along with live music and entertainment, there is exquisite dining options and sleek bars. The main attraction is still world-class gaming. As another unique point of difference, you can turn your hotel guest room into a mini-recording studio. This includes the use of one of 20 Fender guitars.
Hard Rock Sacramento at Fire Mountain is located on Forty Mile Road in Wheatland which is north of the city. As part of the grand opening celebration, New Wild Card Rewards members will receive a $10 Free Play/FreeBet. They are also entered into The Ultimate $1,000,000 Cash and Cars Giveaway. This contest will run the entire month of November with guaranteed daily winners. There will be a $100,000 cash giveaway on Nov. 24 and a 2020 Mercedes GLC drawing on Nov. 30.
• Source: Newest casino means 3 things beyond gaming for NorCal From Kcra.comm On October 31, 2019.