Retro is all the rage in the casino gambling capital of the world. Many of the latest building projects in Las Vegas are trying to create an old-school feeling in their design. Going back to the future is back in vogue both on the Strip and in the downtown district.
This Las Vegas Casino Returns to Its Roots With Name Change
A recent post by Bryan Horwath for the Las Vega Sun’s website, www.lasvegassun.com covers one such project in detail. SLS Las Vegas recently made the decision to change the casino resort’s name back to Sahara. The property was built as one of the original Las Vegas casinos in 1952. It was known as the Sahara all the way up until 2011.
Following an elaborate fireworks display and light show above the resort’s pool area, the official company announcement took place on Thursday, June 27. Paul Hobson is SLS’s general manager. He was quoted in the post as follows:
“Sahara is such a recognizable name. I drive to work every morning on Sahara Avenue. It’s a name that’s embedded in the city and in the lore of the city. But, we’re not looking back as much as looking forward.”
Indeed, you can find The SLS Las Vegas on the far northern end of the Strip. The property was sold in the spring of 2018 to Nevada businessman Alex Meruelo. Ultimately, this was the start of the idea to change the name back to Sahara. Hobson was brought on board to manage the property and facilitate the change. He went on to add:
SLS Is Now The Sahara
“It was one of the first conversations we had. We landed on Sahara as being a very appealing option. A lot of people speculated that it was going to be Grand Sahara Resort because that would match Mr. Meruelo’s Grand Sierra Resort in Reno. We just thought that Sahara, without any modifiers, was powerful.”
The change in name is just part of a $150 million renovation project that is expected to take two to three years to complete. The new owner is committed to examining every detail of the property as part of the process. Mr. Meruelo was quoted as follows:
“I had a dream of owning a casino on Las Vegas Boulevard and, through a lot of hard work, that dream came true. Vegas is a very special place. It’s always been great to me, and it’s in my DNA.”
The light show as part of the original celebration used a small army of drones to spell out “Sahara” in the Las Vegas sky. The immediate plans call for SLS to remain the casino’s trading name for the next few months. Once all the details of the name change take place, it will start trading as Sahara. Furthermore, this will hopefully take place sometime this fall.
Permission to change any existing signs while also adding new ones is underway. The paperwork has already been filed with the Clark County Comprehensive Planning Department. The request for more than 114,000 square feet of total signage reflects a 10 percent increase from the current amount.