Over the last decade, podcasting has become extremely popular, on par with other, more traditional media. And a fair share of the most popular podcasts deals with sports and sports betting in particular. So, it was only a matter of time when the major podcast networks are going to start setting up shops in Las Vegas.
Blue Wire Podcasts Coming to Wynn Las Vegas
One of the leading podcasts networks, Blue Wire, has agreed on a three-year partnership with the Wynn Las Vegas. As a part of a deal, the resort has invested $3.5 million in the podcasting studio on its premises. Blue Wire is the latest in the line of big podcast networks that have moved a part of their operations to Las Vegas.
Blue Wire, based in San Francisco, currently operates a network that includes 175 different podcasts. A lot of them discuss and promote sporting events, with combat sports and NFL the most popular. The network even features a podcast, called Burn It All Down, that deals with sports from the feminist perspective
The new studio is situated in a retail corridor that connects the resort with the Wynn Golf Club. It has taken the spot formerly belonging to a jewelry shop. The resort itself is located on the east side of the Strip, at the site of the now-demolished Desert Inn. The state-of-the-art studio features a glass front so the visitors passing by can see the podcasters at work.
One of the network’s prominent podcasters, Ryan Kramer, commented on the rise of sports betting’s popularity. He noted that, after years on the margins, sports betting is now a legitimate part of sports media mainstream. Basically, any media that deals with sports need to have some sort of betting content. Las Vegas companies are certainly looking to position the city as the No 1 destination for sports and betting enthusiasts.
The Expansion of VSiN
VSiN (Vegas Sports Information Network) set up their operation at the studio near the South Point Hotel Casino and Spa. Recently, the network opened the second studio, This one was built in downtown Las Vegas, at the Circa Resort. The company, which is now owned by DraftKings, was founded in 2017. Today, it features several notable names from the sports media world. These include Brent Musburger, Michael Lombardi, Gill Alexander, and Mitch Moss.
After all the success they had with podcasts, VSiN is now branching out to other media. This week they made a deal with YouTube TV. The agreement will see them offer betting content to the YouTube TV Sports Plus subscribers. In addition, the company has also entered a partnership with the WBRZ-TV. The TV station is the local affiliate of the ABC in Baton Rouge, Louisiana. This will make the betting content produced by VSiN available to over-the-air viewers as well. The State of Louisiana has already approved sports betting and soon it will become operational. The full go-ahead is expected at some time during the football season. ABC has made this move in order to seize a part of this potentially very profitable betting media market.